canon final evalution
initial research: For my research i began by gathering information about the client which in this circumstance was canon cameras. For the brief for this campaign we had to advertise canon cameras through the theme of journeys. The target audience for this campaign was 15-25 i feel like this was a good target audience to work with as it gay me a lot of ideas on how to incorporate it with the theme of journeys for example, a physical journey such as a walk or the journey to school, college or university. However i could have also went down the metaphorical journey route for example growing up or the journey people have with mental health. When it came to finalizing my idea i decided to follow the route of a physical journey as i had thought would fit the campaign more and i thought that it would be better to show off the cameras capabilities with this. For example since i wanted to do a physical journey i had the idea of using public transport in my advert as many people of the targ...