canon final evalution

 initial research: For my research i began by gathering information about the client which in this circumstance was canon cameras. For the brief for this campaign we had to advertise canon cameras through the theme of journeys. The target audience for this campaign was 15-25 i feel like this was a good target audience to work with as it gay me a lot of ideas on how to incorporate it with the theme of journeys for example, a physical journey such as a walk or the journey to school, college or university. However i could have also went down the metaphorical journey route for example growing up or the journey people have with mental health. When it came to finalizing my idea i decided to follow the route of a physical journey as i had thought would fit the campaign more and i thought that it would be better to show off the cameras capabilities with this. For example since i wanted to do a physical journey i had the idea of using public transport in my advert as many people of the target audience use public transport to get to many different places such as school, college, university, or to go and socialise with friends.  

pre production: When it came to doing my pre production i started by doing my location scouting form which includes where my advert is going to be shot. This was important to do as i had to make sure that my location was safe and that i would actually be able to shoot my advert their. This is why i had my location release form to make sure that i had permission to shoot in my desired location. The next part of my pre production was my flat plan this was some rough drawings that had examples for what i wanted to do for my advert. The last part of my advert was the color scheme for my advert i wanted to use bright bold colors as this would attract more to a younger target audience. I also planned on shooting my advert at night time so the bright colors would be quite different for night time and it may help attract people to my advert.

production: for production i created a shooting schedule. This had the time and the date of what day i was going to shoot my advert. I made a resource list of the items that i would need for my advert so that i didn't mess up on the day of filming. When it came to actually shooting the images for my advert i used a canon camera that i has set on the TV mode this is so it would make the vehicles that i was photographing had a blur to them as i feel like this would make the advert a lot more interesting and that it would show off some of the cameras capabilities. 

post production: When it came to editing my raw images i used adobe Photoshop i used the gradient tool to created to colors that blend into each other over one of my images that i found was my best image i then dragged over the canon logo and put it on the top of my poster. i feel like this was the best placement for the logo as if it was in the middle of the advert it would block my main focus which is the bus that i photographed to show the theme of journeys. Finally i added a slogan under the canon logo to Finnish of my advert.  

conclusion: in conclusion i am glad that i decided to go down the route of using a physical journey for my advert as i feel like this works better for my target audience. I am glad that i planned the location for my advert as it was ideal for me as there was two bus stops near by which meant it was very easy to be able to photograph public transport.