client brief

Mind is a mental health charity that helps people improve their mental health. The charity is based in England and whales. This is targeted for children and young people but can be used by anyone of any age who is struggling with mental health. They help people online peer support and helplines. They also raise money for people who may be struggling. Mind was founded in 1946. mind are a charity this would mean that there would be a budget to the advert due to post of the profits being spent on helping people. previously when mind have a marketing campaign they often have a person of the targeted age, the mind logo is also on the advert often in the corner of the ad. 

Mind promote their services in many different ways since the charity started in 1946, different ways of doing this is by advertising. this can help bring in more money for the charity other ways that the raise money includes taking donations, sponsorships and they also have charity shops located through out England and whales. they also allow people to make donations directly through their website. 

in 2015 mind had a partnership with ofcom on the regulator’s uk calling campaign.