analysis of existing products.


 Today I am going to be analyzing existing tv adverts to show that I understand the codes and conventions of these products. 

1st mental health advert  : in this advert bright colors are used to attract people towards the advert. in this advert the feature the company's logo multiple time throughout the advert. the advert uses short sentences throughout this could mean that advert as a broader target audience. I think that the target audience would be between 11-30. 

2nd mental health advert : this the second mental health advert that I watched it uses darker colors to portray the struggle that the girl in the advert is feeling. I think that the target audience for this advert would be 16+ due to the darker nature of the advert. 

comparing the adverts: 

the first advert featured the company's logo multiple times throughout the advert, I feel like this was done to promote the charity so that more people can find out about them and access their services through that. That is also why they featured their phone numbers and website links in their advert. whereas in the second advert they only feature the company's logo once at the end of the advert I feel like they did this because the second advert was more about spreading awareness for mental rather than promoting the company.  







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