audience profile

An audience profile is when data is collected from a potential audience. This helps target a product for a particular group of people, who have the same interests or who are the same age are who have the same social grade.   

There are many things that help make an ideal target audience for example social grade psychographics and demographics.  

For my audience the social grade would be E as when I researched who my audience was I found out that the people who took part in my survey where apart of this social grade as they are still in education.  8% of the UK's population are this social grade this social grade include people who are 16-18 who are in education.    

The next part of research that would help me define my target audience is psychographics. Psychographics is defining an audience based of life style choices desires goals and values . 

After conducting my research I would put my target audience into the mainstreamers category, I believe this because when I asked what people do to destress a lot of them answered with listening to music and watching films I believe that this fits in with the social norms of this age category.  

The last part of my target audience research is demographics. Demographics include factors such as age, race, gender and religion.  

my audience profile:

key demographics:

age range: 16-18 

gender: 57% male, 28% female, and 15% preferred not disclose their gender 

 

key psychographics:

shared interests: my research suggested that people enjoy listening to music and watching films and tv.

common goals: a common goal of my target audience is that they want to pass and do good on their work from college. 

my audience is mainstreamers I believe this to be true because  I believe this because when I asked what people do to destress a lot of them answered with listening to music and watching films I believe that this fits in with the social norms of this age category. 

social grade: 

my audiences social grade is E this is because my target audience are still in education and do not have a income. it is also common that a lot of people of this age range may struggle with mental health therefor the advert would be aimed at them. this is why I am basing my advert about this social grade as it appeal more to my audience.